Mission
As ambassadors to the dairy industry, World Dairy Expo serves as a forum for dairy producers, companies and organizations to come together to compete, and to exchange ideas, knowledge, technology and commerce. Through a platform based on education, we will endorse the continued viability of the global dairy industry.

Vision
As the dairy industry changes to meet the global demands put on it, World Dairy Expo also recognizes these opportunities. While we respect and acknowledge our past we will look to the future as our guidance. As an obligation to our stakeholders, we will provide the platform for educational growth, quality products, and quality genetics to be unparalled by others. Through strategic partnerships, we will grow our management portfolio while offering best business practices with the highest quality people available. We will make available best animal practices while delivering the highest quality ethically responsible dairy cattle show in the world. We will further our efforts to be looked upon as ?the? meeting place for the dairy industry. By holding our commercial exhibitors, Cattle Exhibitors, volunteers and employees to the highest level of integrity, World Dairy Expo will facilitate all aspects of dairy business. As we grow our core business both in quality and quantity we will promote fiscally and environmentally responsible practices, assuring a future for endless generations to enjoy.